Science Communication 101: Message, Jargon and Delivering the Perfect Elevator Pitch

Plenary Speaker
Oral Presentation

Prepared by J. Weintraub
Duke University, 304 Research Drive, Box 90222, Durham, North Carolina, 27708-0222, United States


Contact Information: jory@duke.edu; 919-668-0792


ABSTRACT

Sure, your work on [fill-in-the-topic-of-your-research-here] is the most exciting and important science out there! But to have an impact, it must be communicated in ways that enable people to understand and compel them to care. Funding is scarce. Anti-science rhetoric is on the rise. Policymakers often fail to grasp the research necessary to make informed decisions in the best interests of their constituents. But empirical data suggest that good science communication both empowers citizens and benefits the careers of scientists. This session will explore effective strategies and the empirical benefits of communicating science to diverse audiences, and address practical skills for demonstrating the broader impacts of research.