Lessons from creating an online outreach empire
Plenary Speaker
Oral Presentation
Prepared by
Contact Information: doc@craigmcclain.com; 919-668-4590
ABSTRACT
In less than a decade, online tools have exploded in popularity and witnessed rapid expansion, with an increasing number of scientists now looking to take advantage of these web-based resources. Social media portals in particular undergo regular reinvention and transformation, with different tools becoming popular for different populations. Although a number of guides exist online, many researchers still feel overwhelmed and hesitant toward the virtual world, lacking sufficient information and guidance. To better familiarize researchers with existing internet resources, I discuss prospective opportunities and pitfalls that can stem from online science conversations, explain how scientists can efficiently and effectively harness online resources, and provide an overview of the online landscape.
Plenary Speaker
Oral Presentation
Prepared by
Contact Information: doc@craigmcclain.com; 919-668-4590
ABSTRACT
In less than a decade, online tools have exploded in popularity and witnessed rapid expansion, with an increasing number of scientists now looking to take advantage of these web-based resources. Social media portals in particular undergo regular reinvention and transformation, with different tools becoming popular for different populations. Although a number of guides exist online, many researchers still feel overwhelmed and hesitant toward the virtual world, lacking sufficient information and guidance. To better familiarize researchers with existing internet resources, I discuss prospective opportunities and pitfalls that can stem from online science conversations, explain how scientists can efficiently and effectively harness online resources, and provide an overview of the online landscape.
