Forms and Functions of Storytelling in Science Communication

Plenary Speaker
Oral Presentation

Prepared by

Contact Information: [email protected]; 202.854.1150


Storytelling is among the most hyped and least appreciated concepts in public engagement. The enthusiasm is understandable. After all, stories are typically more interesting, understandable, convincing, and memorable than evidence-focused communications. It is precisely because of these strengths that scientists should use them, but it is also why they must be approached carefully, with intellectual honesty and ethical care. This talk will explore research on storytelling and persuasion, highlight the value of personal stories in science, and critically consider how busy researchers might approach adding something like "narrative competency” to their repertoire.